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AUTHOR
竺培芬.
TITLE
整合營銷傳播篇 : 面向企業與文化娛樂.
IMPRINT
香港 : 經濟導報社, 2003.
DESCRIPTION
144 p.
SERIES
中國入世與傳播學新視野系列叢書.
NOTE
Includes bibliogrpahical references.
SUBJECT
Communication -- --Social aspects.
OTHER TITLE
Integrated marking communication : towards business and entertainment industry.
LOCAL NOTE
經濟導報社.
ISBN
9625311211.
Location
Call Number
Status
Chinese Book
302.2 ZHU
Available