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AUTHOR
Shaver, Dick.
TITLE
The next step in database marketing : consumer guided marketing.
IMPRINT
New York : John Wiley & Sons, Inc, 1996.
DESCRIPTION
xiv, 482 p.
NOTE
Includes bibliographical references and index.
SUBJECT
Direct marketing.
ISBN
0471133590.
Location
Call Number
Status
English Book
658.84 SHA
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