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AUTHOR Bond, Jonathan,.
TITLE Under the radar : talking to today's cynical consumer.
IMPRINT New York : Wiley, 1998.
DESCRIPTION xxiii, 226 p. : ill.
SERIES Adweek magazine series.
NOTE Includes index.
SUBJECT Advertising -- United States.
SUBJECT Advertising agencies -- United States.
SUBJECT Advertising campaigns -- United States.
OTHER AUTHOR Kirshenbaum, Richard.
ISBN 0471174696.

Location Call Number Status
English Book 659.10973 BON Available

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