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AUTHOR	Jhally, Sut.
TITLE	The codes of advertising : fetishism and the political economy of meaning in the consumer society. Chinese.
TITLE	廣告的符碼 = The codes of advertising : fetishism and the political economy of meaning in the consumer society.
EDITION	初版.
IMPRINT	台北市 : 遠流, 1992.
DESCRIPTION	vi, 309 p.
SERIES	傳播學名著譯叢 ; 11.
NOTE	Includes bibliographical references and index.
SUBJECT	Advertising -- Social aspects.
SUBJECT	Mass media.
SUBJECT	Symbolism in advertising.
LOCAL NOTE	Gift - QEF project (MEIF.A28).
ISBN	9573214091.

Location	Call Number	Status
Chinese Book	659.1042 JHA	Available