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AUTHOR 竺培芬.
TITLE 整合營銷傳播篇 : 面向企業與文化娛樂.
IMPRINT 香港 : 經濟導報社, 2003.
DESCRIPTION 144 p.
SERIES 中國入世與傳播學新視野系列叢書.
NOTE Includes bibliogrpahical references.
SUBJECT Communication -- --Social aspects.
OTHER TITLE Integrated marking communication : towards business and entertainment industry.
LOCAL NOTE 經濟導報社.
ISBN 9625311211.

Location Call Number Status
Chinese Book 302.2 ZHU Available


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