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AUTHOR Steel, Jon.
TITLE Truth, lies and advertising : the art of account planning. Chinese.
TITLE 廣告的眞實與謊言 = Truth, lies and advertising : the art of account planning.
EDITION 初版.
IMPRINT 臺北市 : 商周出版, 2002.
DESCRIPTION 348 p. : ill.
SERIES 廣告圖書館 ; 16.
NOTE Includes bibliographical references.
SUBJECT Advertising -- United States.
SUBJECT Advertising agencies -- Customer services -- United States.
SUBJECT Advertising campaigns -- Unites States -- Planning.
LOCAL NOTE Gift - QEF project (MEIF.A26).
ISBN 9867892321.

Location Call Number Status
English Book 659.111 STE Available

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