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AUTHOR
Steel, Jon.
TITLE
Truth, lies and advertising : the art of account planning. Chinese.
TITLE
廣告的眞實與謊言 = Truth, lies and advertising : the art of account planning.
EDITION
初版.
IMPRINT
臺北市 : 商周出版, 2002.
DESCRIPTION
348 p. : ill.
SERIES
廣告圖書館 ; 16.
NOTE
Includes bibliographical references.
SUBJECT
Advertising -- United States.
SUBJECT
Advertising agencies -- Customer services -- United States.
SUBJECT
Advertising campaigns -- Unites States -- Planning.
LOCAL NOTE
Gift - QEF project (MEIF.A26).
ISBN
9867892321.
Location
Call Number
Status
English Book
659.111 STE
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