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AUTHOR Del Vecchio, Gene.
TITLE Creating ever-cool : a marketer's guide to a kid's heart.
EDITION 1st ed.
IMPRINT Gretna, La. : Pelican Publishing Company, 1997.
DESCRIPTION 253 p. : ill.
SUBJECT Advertising and children.
SUBJECT Child consumers.
SUBJECT Children -- --Attitudes.
LOCAL NOTE Gift - QEF (ME.058).
ISBN 1565542568.

Location Call Number Status
English Book 658.834083 DEL Available

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