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AUTHOR Ritzer, George.
TITLE The McDonaldization thesis : explorations and extensions.
EDITION 1st ed.
IMPRINT London : SAGE Publications, 1998.
DESCRIPTION viii, 212 p.
NOTE Includes bibliographical references and index.
SUBJECT Big business -- Social aspects -- Forecasting.
SUBJECT Consumer behavior -- Social aspects -- Forecasting.
SUBJECT Consumer credit -- Social aspects -- Forecasting.
SUBJECT Consumption (Economics).
SUBJECT Food habits -- Forecasting.
SUBJECT Retail trade -- Social aspects -- Forecasting.
SUBJECT Social prediction.
LOCAL NOTE Gift - QEF project (MEIF.T52).
ISBN 0761955402.

Location Call Number Status
English Book 381.13 RIT Available